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M_LAB Work

Infusing expertise with strategy and creative talent.

Impact of Good Creative

Here are two images of real creative at The Home Depot®. Which performed better?

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True Aussie Beef & Lamb

man holding package of beef in-store with handheld grocery cart

Research identifies purchase barriers and influences marketing plans at key retailers.

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Just Bare

sliced chicken breast on a plate of green salad

Optimizing Amazon content to connect with the shopper mindset and grow sales.

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HTH Pool & Spa

younger boy underwater in pool with eyes open

Elevating the Pool Category with Marketing

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delta intuition shower head packaging black background

Blending brand innovation with forward-thinking shopper marketing to drive sales lift.

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Twin Cities Orthopedics

ex nfl player Ahmad Rashad sitting on the field at US Bank stadium

Unifying all business objectives under one campaign to grow the brand.

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hand holding mobile device with monistat app pushing cart down store aisle

Using retail-specific tactical plan, we enabled shoppers to discreetly find a solution on their terms and reassured them that Monistat is still their #1 choice.

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Farm Rich

buffalo chicken sandwich with ranch dressing and celery on the side back to school background

Creating an omni-channel, retailer-supported campaign to activate brand promise.

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