Skip to main content


When shoppers need to treat a yeast infection, Monistat is their #1 over-the-counter brand. But when it comes to actually shopping for Monistat in store? Well, that’s another story.


Yeast infections can be a source of anxiety, embarrassment, or confusion — shoppers want to get in, get something, and get out.


Using retail-specific tactical plan, we enabled shoppers to discreetly find a solution on their terms and reassured them that Monistat is still their #1 choice.

Campaign Duration

Text-for-Info: 1 month
Permanent Blades: 1 year
Digital Banner Ads: 2 months (Walmart)




In-store Signage and Text-to-Info


Walmart, CVS, and Walgreens


In-store signage and text-for-info messaging opened up a discreet and authentic line of communication enabling shoppers to make a comfortable and confident purchase.

monistat shelf talk in-store point of sale for CVS pharmacy and Walgreens

monistat banner ad for in-store discreet pickup at Walmart

Digital Ads

Walmart banner ads connected with shoppers who needed Monistat, but might not want to walk through a mass merchant aisle to get it, informing them of a Click and Collect feature.


monistat mobile microsite to start curing today


Served as a hub for the text-for-info POS providing education about the unique benefits and packaging contents of the Monistat product options.


By tailoring our programming and tactics across all retailers (based on shopper-specific insights), we strengthened Monistat’s leadership in the Fem-Care category, increased sales, and facilitated a higher level of collaboration with each of their customers.



    sales lift at CVS

  • Over


    texts in 4 weeks at CVS, equaling 2,000 less walkaways



    new shoppers to the category at Walmart


Sign up to hear the latest from M_LAB!