When shoppers need to treat a yeast infection, Monistat is their #1 over-the-counter brand. But when it comes to actually shopping for Monistat in store? Well, that’s another story.
Using retail-specific tactical plan, we enabled shoppers to discreetly find a solution on their terms and reassured them that Monistat is still their #1 choice.
Text-for-Info: 1 month
Permanent Blades: 1 year
Digital Banner Ads: 2 months (Walmart)
In-store Signage and Text-to-Info