Skip to main content


Without a doubt, Delta Faucet is a category leader in innovation. When their new H2O Kinetic® Technology Showerhead hit retail, they needed excitement and sales to go from a trickle to a gusher. It was up to us to turn it on.


Lowe’s in-store Innovation End Cap program is reserved for the newest and most exciting home improvement breakthroughs. It also comes with strict guidelines. In order to boost incremental sales, M_LAB knew this is where the new Delta Faucet technology needed to be.


With our “3 Innovations, 1 Great Shower” display—equipped with brilliant banner signage, vivid product displays, and powerful product claims—MarketingLab leveraged key retail insights and Lowe ’ s valuable innovation real estate to wake shoppers up and make Delta’s new technology stand miles above the competition.

Campaign Duration

Ongoing Retailer Campaign




Lowe’s (1,750+ Stores)


Digital, Mobile


Innovation Endcap, Digital Box

delta faucet shower head endcap display in lowes hardware store design of the times gold winner

In-store Display

“1 Great Shower” lit up the aisles in over 1,750 Lowe’s stores—persuading shoppers to see what Delta can do™.

delta intuition package design front back inside design of the times gold winner

Package Design

Box graphics were kept clean and eye-catching to highlight the innovative technology. Two boxes placed side-by-side created a larger image that commanded attention from a distance.

Geo Targeted Display and Mobile Campaign

Sparked awareness of Delta Faucet innovations and drove shoppers to their closest Lowe’s location.

banner ads showcasing 3 innovation make 1 great shower with 3x times coverage and 2-in-1 shower head


Based on previous Lowe’s “Best in Class” innovation end cap design, our display exceeded comp store sales for all featured products, igniting a near triple digit increase for Delta featured showers and a sales lift for all Delta products at Lowe’s.

Design of the Times GOLD winner

in the Home/Hardware category


Sign up to hear the latest from M_LAB!