Without a doubt, Delta Faucet is a category leader in innovation. When their new H2O Kinetic® Technology Showerhead hit retail, they needed excitement and sales to go from a trickle to a gusher. It was up to us to turn it on.
Lowe’s in-store Innovation End Cap program is reserved for the newest and most exciting home improvement breakthroughs. It also comes with strict guidelines. In order to boost incremental sales, M_LAB knew this is where the new Delta Faucet technology needed to be.
With our “3 Innovations, 1 Great Shower” display—equipped with brilliant banner signage, vivid product displays, and powerful product claims—MarketingLab leveraged key retail insights and Lowe ’ s valuable innovation real estate to wake shoppers up and make Delta’s new technology stand miles above the competition.
Ongoing Retailer Campaign
Lowe’s (1,750+ Stores)
Based on previous Lowe’s “Best in Class” innovation end cap design, our display exceeded comp store sales for all featured products, igniting a near triple digit increase for Delta featured showers and a sales lift for all Delta products at Lowe’s.
Design of the Times GOLD winner
in the Home/Hardware category