What is the impact of good creative?
Here are two images of real creative at The Home Depot®. Both were created with the same brief and the same assets. But one performed better. Was it A or B? Choose below!
Version A
Version B
Version A is the winner!
See below to learn why Version A performed better:
Version A
Version B
At first glance, the signs may look and read the same, but the power of sign A is unmistakable.
Using behavioral science, M_LAB optimized the overall creative to command attention, connect with the shopper in aisle, clearly convey the benefit of incredible growth, and close the sale.
The Results?
The Home Depot® loved it. They saw Miracle Gro® increase sales per square foot — a win for both the retailer and the Miracle Gro® brand.
Are you ready to experience brand growth?
See how you can partner with M_LAB and optimize your creative today.