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Farm Rich needed to activate their “Real-Life Good” brand promise at key retailers to engage shoppers, drive traffic to the frozen aisle, generate incremental sales, and build baskets.


There’s a lot of product confusion and personal anxiety/embarrassment surrounding yeast infection treatments—shoppers want to quickly get in, get something, and get out.


M_LAB gave Farm Rich an omni-channel, retailer-supported campaign that delivered on their “Real-Life Good” promise, giving Millennial Moms tasty solutions by budget, time, occasion, or meal type. “20 Minutes to Tasty ” showed moms how to quickly add a few extra ingredients to Farm Rich Frozen products to create fun new snack and meal hacks for any occasion.

Campaign Duration

12 weeks




Walmart, Meijer


Digital, Social, Retailer Website


Bakery Buns, Dr. Pepper


Security Shrouds, Demo Cart, In Aisle Signage, Freezer Door and Bunkers

farmrich marketing content 20 minutes to tasty microsite on desktop and mobile

Custom Brand Stores

Provided snack and meal hacks by occasion, speed, or price point.

farmrich 2 minutes to tasty walmart digital banner ad

Digital Banners

Rewarded customers with sweepstakes prizes and coupon offers.

farmrich 20 minutes to tasty recipe cards and in-store demo cart

Demo Cart

Offered samples and recipe cards to drive trial.

farm rich 20 minutes to tasty freezer drop bin at walmart

Freezer Signage

Engaged shoppers with fun and thoughtful food ideas for the season.


Walmart stores saw a dramatic increase in overall sales. At Meijer, Farm Rich gained significantly more support than the brand had ever received.


Year over year sales increase 300% at Meijer


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