Farm Rich needed to activate their “Real-Life Good” brand promise at key retailers to engage shoppers, drive traffic to the frozen aisle, generate incremental sales, and build baskets.
There’s a lot of product confusion and personal anxiety/embarrassment surrounding yeast infection treatments—shoppers want to quickly get in, get something, and get out.
M_LAB gave Farm Rich an omni-channel, retailer-supported campaign that delivered on their “Real-Life Good” promise, giving Millennial Moms tasty solutions by budget, time, occasion, or meal type. “20 Minutes to Tasty ” showed moms how to quickly add a few extra ingredients to Farm Rich Frozen products to create fun new snack and meal hacks for any occasion.
Digital, Social, Retailer Website
Bakery Buns, Dr. Pepper
Security Shrouds, Demo Cart, In Aisle Signage, Freezer Door and Bunkers
Custom Brand Stores
Provided snack and meal hacks by occasion, speed, or price point.
Rewarded customers with sweepstakes prizes and coupon offers.