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Solving challenges & driving change

Through collaboration and a shared passion for creating, we are committed to delivering insight-driven, transformative results. Our team boasts a wealth of experience across disciplines, and our work showcases our strategic wisdom, creative prowess, and the bravery to try new, unexpected things.

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Consumer & Shopper Research

Voice of Shopper (VOS) research quickly uncovers data and insights into shoppers’ purchasing behaviors and shows how those behaviors change by key retailers, revealing pain points along the way. At the end of the process, clients have insights for a sound messaging strategy that drives conversion.

  • Product Detail Page Assessment
  • Content Creation & Optimization
  • Seasonal Content Management
  • Ratings & Review Generation

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Strategic Planning

Using the insights uncovered by VOS research, the ShopperVerse™ planning tool creates marketing campaigns that move consumers from inspiration to transaction. Simply put, we discover how to speak to shoppers at pivotal moments along their journey with no dead ends.

  • Shopper Journey – Path to Purchase
  • Channel Optimization
  • Retailer-Specific Strategy
  • Market-Specific Strategy
  • Retailer Media
  • Consumer/Shopper Segmentation
  • Trade Communications/Sell‐In
  • Data Collection & Planning

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Retailer Media Networks

Our proprietary Digital Shopping Experience (DSX) tool uncovers relevant, timely, and actionable shopper insights across all channels and retailers. We use this data to recommend the right digital tactics to truly drive brand growth amidst the ever-changing retail landscape.

  • Amazon
  • Mass
  • Grocery
  • Home Improvement
  • Drug
  • Dollar Store


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E-Commerce Assessment

IRIS™, our unique E-Commerce Assessment Tool, looks at your current Product Detail Pages (PDPs) through a shopper lens, evaluating against shopper viewpoints, retailer algorithms, competitor and category standards, keyword analysis, and more to optimize your content and drive conversion.

  • Product Detail Page Assessment
  • Content Creation & Optimization
  • Seasonal Content Management
  • Ratings & Review Generation

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Creative Services

Informed by insights and behavioral science, M_LAB’s messaging strategies and creative executions are designed to emotionally engage consumers, effectively moving them from intent to purchase.

  • Retail POS
  • Digital Animation & GIPHY
  • Website Design & Coding
  • Video Production
  • Advertising
  • Branding/Logo Development

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Digital & Mobile Marketing

Using our DSX warehouse, we recommend top-performing retailer media and vendors that align with our clients’ business objectives. We make specific recommendations for each retailer, ensuring our tactics align with their unique digital ecosystems and shopper touch-points to drive conversion.

  • Digital Advertising
  • Retailer Media
  • Retargeting
  • Digital Capability Building/Digital
    Vendor Selection (DSX)
  • Couponing
  • AR Experiences
  • Chat Bots

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Content Development

With thoughtful, engaging copy, as well as custom video and photography, our Creative Services team produces content that not only tells a cohesive story, but is tailored to your brand to drive conversion across all platforms.

  • Social Content
  • Digital Content
  • Copywriting & Messaging
  • Community Management
  • In-House Photography Studio
  • Video Production
  • Influencers

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Engagement & Promotions

With over 22 years of experience creating and executing engaging sweepstakes, contests, sponsorships, promo offers, sampling events, and tours, M_LAB develops moment-specific concepts as well as compelling and authentic experiences that make lasting impressions.

  • Sweepstakes
  • Microsites
  • Experiential Events
  • Consumer Loyalty Programs
  • Rebates
  • Sampling

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Partnership Marketing

M_LAB has a proven partnership marketing approach that discovers the right partners and executes successful programs from start to finish. We’ll help you find the most effective ways to activate your brand, share campaign costs, and create awareness.

  • Digital Advertising
  • Retailer Media
  • Retargeting
  • Digital Capability Building/Digital
    Vendor Selection (DSX)
  • Couponing
  • AR Experiences
  • Chat Bots

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Dynamic Media

With 22 years of expertise in the shopper marketing industry, we apply our insights and best practices to out-of-home creative. From driving awareness to measuring performance, our dynamic media strategies deliver on client’s established campaign goals and connect with consumers to drive conversion. We also work with various vendors to make sure execution is flawless.

  • Digital Advertising
  • Retailer Media
  • Retargeting
  • Digital Capability Building/Digital
  • Print – OOH
  • Transit – OOH
  • Video/Audio
  • Retailer Media
  • Mobile Media
  • Digital Television

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Digital Advertising

Paid media efficiently connects your CPG products to consumers, using granular targeting via keywords, interests, online activity, and 1st party data.

Relying on organic content alone can leave gaps in how you reach your audience. As a leader in eCommerce advertising, we rely on a research-based and data-driven approach to maximize your ROI.

Our eCommerce media team will use industry expertise and behavioral science data to develop an in-depth and measurable strategy specific to your goals, across advertising channels that are most likely to reach and convert your ideal audiences such as paid search, display, video, and social media.

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