For years, Twins Cities Orthopedics created multiple campaigns, each one unique to individual service lines.
TCO has a lot to be proud of. At the top of that list is their high patient satisfaction rate from both the pros and the average Joes. This accomplishment was a powerful way to unite TCO’s objectives and service differentiators in a way that resonated with the public.
M_LAB recommended that they unify all service lines with a single look, feel, and messaging platform to increase awareness and keep TCO top of mind for consumers’ orthopedic needs.
Minnesota Vikings, Minnesota Twins, and St. Paul Saints
Minneapolis/St. Paul and surrounding areas
Increased awareness of TCO’s walk-in urgent care and trusted partnerships.
Increased awareness of two key differentiators: proximity and range of services.
Incorporated rotating headers to align with the Proud out-of-home campaign.