Situation
For years, Twins Cities Orthopedics created multiple campaigns, each one unique to individual service lines.
Insight
TCO has a lot to be proud of. At the top of that list is their high patient satisfaction rate from both the pros and the average Joes. This accomplishment was a powerful way to unite TCO’s objectives and service differentiators in a way that resonated with the public.
Solution
M_LAB recommended that they unify all service lines with a single look, feel, and messaging platform to increase awareness and keep TCO top of mind for consumers’ orthopedic needs.
Partnerships
Minnesota Vikings, Minnesota Twins, and St. Paul Saints
Campaign Duration
12 months
Markets
Minneapolis/St. Paul and surrounding areas
Retailers
Transit, Billboards and TV
Transit
Increased awareness of TCO’s walk-in urgent care and trusted partnerships.
Television Spots
Utilized patients’ stories to promote TCO’s outstanding satisfaction rate and service lines.
Billboards
Increased awareness of two key differentiators: proximity and range of services.
Website
Incorporated rotating headers to align with the Proud out-of-home campaign.
Stadium Assets
Increased awareness of two key differentiators: proximity and range of services.