PDP Image Order Matters
*95% of consumers who look at one image in the image carousel, look at all images in the carousel.
* OS MLab: Product Audit Results, April 2018
Our philosophy
Shoppers are expecting an experience, a journey. This might not be what you think. It might be faster than you’d like. It’s still an informative process that a shopper takes vetting your product compared to others.
Brands that optimize product pages see an average sales increase of +45 – 58%
Source: Profitero 2021
Image #1 – Think Mobile
Packaging is the foundational baseline that catches shoppers’ eyes on the PDP carousel. They’re not picking your product up in a store—they’re glimpsing it among a flurry of other products scrolling by on a mobile device— so enhance your mobile FOP to make your product stand out.
Image #2 – Back of Package
We’re mimicking the in-store experience. Take the product off the shelf and turn it around for more key information. Most likely Ingredients or Nutritional Facts depending on the category. The difference is can you make it legible on mobile again.
Helpful Tip – Consider the “Flow”
Packaging is the foundational baseline that catches shoppers’ eyes on the PDP carousel.
They’re not picking your product up in a store—they’re glimpsing it among a flurry of other products scrolling by on a mobile device— so enhance your mobile FOP to make your product stand out.
Image #3 and #4 – Creative
Attack the consumer purchase barriers with your strongest claims. If Organic, Cage Free, and Natural ingredients are important to your shopper, show them exactly that. What’s more natural than it’s raw form?
Image #5+ – There’s So Much More
Based on the category, purchase barriers, and seasonal elements, these images should be swapped out, or shifted, to adapt to where the consumer (and your competition) is today…not six months or years ago. Leverage IRIS to ensure a strong close for conversion.
