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PUT YOUR MONEY
WHERE THEIR MOUSE IS.
IRIS optimizes your Product Detail Pages (PDP) to increase sales.
Unlike other assessment tools, IRIS is rooted in behavioral science and neuroscience technology. Our e-commerce team thoroughly assesses your Product Detail Pages (PDP) and provides actionable feedback.
In addition, we can create content that’s optimized for Amazon and all key retailers.
of consumers abandon their online shopping cart.
In 2020, 150M people shopped online for the very first time, but almost 70% didn’t convert because they couldn’t find the right information on the Product Details Pages (PDP).
Your PDP is your storefront, so don’t lose shoppers before they even get in the door. Optimize your content to increase sales.
Brands that optimize product pages see an average
sales increase of 15‑30%
We’ve helped brands like these and more optimize their Product Detail Page (PDP) content to drive increased conversions.
OUR PROPRIETARY ASSESSMENT CRITERIA IS THE MOST CRITICAL IN THE INDUSTRY.
It is designed to increase conversion by focusing on the intersection of the shopper mindset and retailer algorithms.
- Image Resolutions
- Character Counts
- Word Counts
- Image & Video Counts
- Enhanced Content Present
- GS1 Data
- Ratings & Reviews
- Platforms & Nuances
- Behavioral Science
- Moving Beyond Brand
- Shopper Journey
- Purchase Barriers
- Mobile vs. Desktop UX
Transform “Healthy Content” into Effective Content.
First, our e-commerce team harnesses the power of IRIS to conduct a thorough and competitive assessment of your PDP.
Next, we provide actionable feedback to improve each element of your page.
From there, our team can provide an additional scope of work to develop content and visuals for all PDP platforms.
We optimize not just for Amazon, but for all key retailers.
NEED TO OPTIMIZE?
If you’re ready to increase conversions by up to 30%, our creative services team can transform your PDP to do just that.