IRIS

Get a 30 Minute Strategy Opportunity Schedule Now

PUT YOUR MONEY
WHERE THEIR MOUSE IS.

IRIS optimizes your Product Detail Pages (PDP) to increase sales.

FOCUS

 ON WHAT 

REALLY MATTERS.

Unlike other assessment tools, IRIS is rooted in behavioral science and neuroscience technology. Our e-commerce team thoroughly assesses your Product Detail Pages (PDP) and provides actionable feedback.

In addition, we can create content that’s optimized for Amazon and all key retailers.

LET’S TALK

69%

of consumers abandon their online shopping cart.

In 2020, 150M people shopped online for the very first time, but almost 70% didn’t convert because they couldn’t find the right information on the Product Details Pages (PDP).

Your PDP is your storefront, so don’t lose shoppers before they even get in the door. Optimize your content to increase sales.

Brands that optimize product pages see an average

sales increase of 15‑30%

We’ve helped brands like these and more optimize their Product Detail Page (PDP) content to drive increased conversions.

Authentic Asia Barilla City Girl Coffee Coffee Booster Full Moon Farms Hand in Hand Just Bare Chicken P&G Pilgrim’s Spot Farms Tattersall Distilling NeuroScience

OUR PROPRIETARY ASSESSMENT CRITERIA IS THE MOST CRITICAL IN THE INDUSTRY.

It is designed to increase conversion by focusing on the intersection of the shopper mindset and retailer algorithms.

IRIS Approach

Standard Approach

    Meeting Standards
  • Image Resolutions
  • Character Counts
  • Word Counts
  • Image & Video Counts
  • Enhanced Content Present
  • GS1 Data
    Retailer Algorithm
  • Keywords
  • Ratings & Reviews
  • Platforms & Nuances
    Shopper Mindset
  • Behavioral Science
  • Moving Beyond Brand
  • Shopper Journey
  • Purchase Barriers
  • Mobile vs. Desktop UX

Transform “Healthy Content” into Effective Content.

First, our e-commerce team harnesses the power of IRIS to conduct a thorough and competitive assessment of your PDP.

Next, we provide actionable feedback to improve each element of your page.

Example Assessment Summary

From there, our team can provide an additional scope of work to develop content and visuals for all PDP platforms.

LET’S TALK
Amazon example Target example Walmart example Kroger example Dollar General example CVS example Walgreens example

We optimize not just for Amazon, but for all key retailers.

Amazon Target Walmart Kroger Dollar General CVS Walgreens

READY TO TALK?

CONTACT US FOR A 30 MINUTE
STRATEGY OPPORTUNITY.

NEED TO OPTIMIZE?

M_LAB

If you’re ready to increase conversions by up to 30%, our creative services team can transform your PDP to do just that.

Start Optimizing