Let’s leave “make it pop” in 2023.
In the fast-paced marketing world, creative teams need clear, concise, and actionable feedback. This can be a difficult task for managers without a creative background. Even so, your creative team will thank you for providing specific, constructive direction.
Taking time to employ actionable feedback for creative will result in stronger supporting assets and enhanced team efficiency.
Is “test-and-learn” built into your 2024 budget? If not, you should consider carving out some space for this approach.
This data-driven strategy is key to deriving meaningful insights and establishing effective plans. Top companies like Amazon and Facebook use this approach to test a business effort, collect and learn from data, and optimize the effort accordingly.
Make confident marketing decisions this year by prioritizing test-and-learn.