6 Tactics for Lifting Sales during
the Holiday Season
The holiday season is fast approaching, but there is still time to implement these tactics for higher sales.
The holiday season is right around the corner. It seems to come faster and faster every year, doesn’t it?
While you are likely finalizing some of your holiday promotional plans, there are still some ways you can drive an extra sales lift, especially in a holiday shopping season made less predictable by inflation.
Ready to give your brand the gift of a sales lift this holiday season? Consider these 6 tactics you can still implement for the holiday season.
1. Engage Consumers through Personalization
Consumers are overwhelmed by brand messages during the holiday season, many of which don’t succeed in capturing their attention. Personalized marketing messages allow your brand to break through the noise.
Holiday shoppers are concerned about prices, but also make decisions emotionally. Loyalty and experiential brand interactions make consumers feel special. Consider giving loyal customers a free gift with their holiday purchase, or doubling points for the month of December if your brand already has a loyalty program. Or go the extra mile to create a truly unique in-store experience.
Rewarding loyal customers encourages them to make more purchases and protects against losing a sale because of a better discount.
5. Leverage Opportunities to Cross-sell and Up-sell
Lifting sales during the holiday season can be done by engaging existing customers, in addition to reaching new ones.
Cross-selling and up-selling are great ways of encouraging additional purchases and strengthening the chance of a repurchase. For example, bundle your products for a premium or use highly relevant suggestions in your digital check-out.
While customers are looking for a great deal, cross-selling and up-selling allows brands to sell more to the same customer, leading to higher sales.