For years, Twins Cities Orthopedics created multiple campaigns, each one unique to individual service lines.
TCO has a lot to be proud of. At the top of that list is their high patient satisfaction rate from both the pros and the average Joes. This accomplishment was a powerful way to unite TCO’s objectives and service differentiators in a way that resonated with the public.
MarketingLab recommended that they unify all service lines with a single look, feel, and messaging platform to increase awarenes and keep TCO top of mind for consumers’ orthopedic needs.
Minneapolis/St. Paul and surrounding areas
Transit, Billboards, and TV
Minnesota Twins, and
St. Paul Saints
MarketingLab Creative Services
ShopperVerse® Strategic Planning
Increased awareness of TCO’s walk-in urgent care and trusted partnerships.
Utilized patients’ stories to promote TCO’s outstanding satisfaction rate and service lines.
Increased awareness of two key differentiators: proximity and range of services.
Incorporated rotating headers to align with the Proud out-of-home campaign.
Conveyed TCO’s partnerships with the Minnesota Vikings during home games.