Situation

For years, Twins Cities Orthopedics created multiple campaigns, each one unique to individual service lines.

Insight

TCO has a lot to be proud of. At the top of that list is their high patient satisfaction rate from both the pros and the average Joes. This accomplishment was a powerful way to unite TCO’s objectives and service differentiators in a way that resonated with the public.

Solution

MarketingLab recommended that they unify all service lines with a single look, feel, and messaging platform to increase awarenes and keep TCO top of mind for consumers’ orthopedic needs.

Campaign/Project Duration

12 months

Market(s)

Minneapolis/St. Paul and surrounding areas

Media

Transit, Billboards, and TV

Partnership(s)

Minnesota Vikings,
Minnesota Twins, and
St. Paul Saints

MarketingLab IP

MarketingLab Creative Services

ShopperVerse® Strategic Planning

Tactics

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Transit

Increased awareness of TCO’s walk-in urgent care and trusted partnerships.

Television Spots

Utilized patients’ stories to promote TCO’s outstanding satisfaction rate and service lines.

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Billboards

Increased awareness of two key differentiators: proximity and range of services.

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Website

Incorporated rotating headers to align with the Proud out-of-home campaign.

Stadium Assets

Conveyed TCO’s partnerships with the Minnesota Vikings during home games.

Could your brand benefit from one unified campaign message? Drop us a line.