Situation
For years, Twins Cities Orthopedics created multiple campaigns, each one unique to individual service lines.
Insight
TCO has a lot to be proud of. At the top of that list is their high patient satisfaction rate from both the pros and the average Joes. This accomplishment was a powerful way to unite TCO’s objectives and service differentiators in a way that resonated with the public.
Solution
MarketingLab recommended that they unify all service lines with a single look, feel, and messaging platform to increase awareness and keep TCO top of mind for consumers’ orthopedic needs.
Campaign/Project Duration
12 months
Market(s)
Minneapolis/St. Paul and surrounding areas
Media
Transit, Billboards, and TV
Partnership(s)
Minnesota Vikings,
Minnesota Twins, and
St. Paul Saints
MarketingLab IP
MarketingLab Creative Services
ShopperVerse® Strategic Planning
Tactics
Transit
Increased awareness of TCO’s walk-in urgent care and trusted partnerships.
Television Spots
Utilized patients’ stories to promote TCO’s outstanding satisfaction rate and service lines.
Billboards
Increased awareness of two key differentiators: proximity and range of services.
Website
Incorporated rotating headers to align with the Proud out-of-home campaign.
Stadium Assets
Conveyed TCO’s partnerships with the Minnesota Vikings during home games.