Situation
The over-the-counter baby category is busy. Many brands compete for space and shoppers’ attention, all with their unique selling features. Little Remedies stands out in this crowd because of the ingredients that are not included in their products.
Insight
When it comes to shopping for baby health remedies, we know that moms do a lot of online research. Little Remedies needed to ensure that their digital shelf was working as hard as it could to communicate their core benefits and points of difference to grab mom’s attention, reassure her, and secure her loyalty.
Solution
Using our proprietary E-Commerce Assessment Tool, Iris, we assessed the effectiveness of every element within the brand’s product pages, such as page titles, product descriptions, images, and ratings and reviews. After identifying issues, our digital team used behavioral science insights to update, optimize, and tailor content for retailer-specific guidelines and search algorithms, the human shopping habits, and the mobile experience. In total, we optimized the content and provided digital shelf management and syndication services for over 38 SKUs across seven primary retailers.
Market(s)
National
Retailer(s)
Amazon.com, Walmart.com, Target.com, CVS.com, Walgreens.com, DollarGeneral.com, and Kroger.com
Media
Amazon Video
MarketingLab IP
Iris E-Commerce Assessment
SellCheck
Tactics
Product Pages
Our multi-retailer e-commerce product page development included creative design of Above the Fold (ATF), Below the Fold (BTF), and brand store pages with quality, engaging content that resonates with shoppers: clear, vivid, and helpful imagery along with well-written product descriptions. We also provided a ratings and reviews sampling and syndication program, and retailer-specific SEO optimization.
Product Video
The vivid, concise video showcased the package contents to help shoppers visualize how to use the product and proactively answer questions early on in their decision-making process.