Lab Notes

PDP Image Order Matters

Shoppers are expecting an experience, a journey. This might not be what you think. It might be faster than you’d like. It’s still an informative process that a shopper takes vetting your product compared to others.

Seven Marketing Tips for Inflationary Times

It’s no secret we’ll be dealing with rising inflation well into 2022 and 2023. Super inflation has not been a significant factor in the US since the 1970s and ’80s. So it’s not surprising that many of today’s marketers have never experienced an inflationary market.

2022: A Year of Growth and Challenge for Digital Commerce

Nearly two years into the pandemic, we’re still feeling ripple effects. 2021 was another challenging year for marketers, including supply chain log jams, social media snafus, the continued rise of retail media, and new privacy and measurement challenges – there is no sign of things slowing down.

The Power and Importance of Purpose

A broad set of attributes play a role in shoppers’ decision-making, including convenience, price, quality, and service. Purpose-driven marketing has become a more significant factor in driving purchase decisions. Yet, there is a lack of best practices on communicating both brand claims and purpose to drive conversion.

Are Bad Ads Killing Marketing?

Today we have an incredibly high visual attention load and, often, a meager attention span. Studies of visual perception demonstrate how surprisingly little people see when they’re not paying attention, a phenomenon known as “inattentional blindness.”

MarketingLab Marks One Year Since Lockdown

To understand what awaits us one year since the lockdowns; we spoke directly with many of the leaders on the forefront of the digital commerce. We asked them to share the most significant changes that took place within the past year and why those changes are critical to understand going forward.

Digital Commerce Trends for 2021

The change and volatility of 2020 aren’t going anywhere. In 2021, marketers will continue to face unpredictability and upheaval as the COVID-19 pandemic accelerates change.

However, one thing is for certain: the importance of digital marketing has increased for all brands who want to connect and drive sales with consumers.

The Great Retail Reset

COVID-19 is changing the face of retail as we know it. How can brands adapt to this highly fluid situation? In the second of our COVID-19 series, MarketingLab offers guidance on how to refocus your digital marketing efforts, elevate your e-commerce offering, and re-think in-store.

Read the first of our COVID-19 series here.

Path to Purchase IQ Profile: Rich Butwinick

MarketingLab’s very own founder and president Rich Butwinick was recently interviewed by Path to Purchase IQ. Check it out!

Marketing in the Age of COVID-19

COVID-19 is top of mind for everyone right now. The situation is highly fluid with numerous unanswered questions about what will happen going forward, how bad things may get, and how long (or if) things will return to normal.

Read more: COVID-19: IMPACT ON CPG AND RETAIL.

Back-2-School Shopping Experience 2019

For many retailers, the back-to-school season is serious business. The experts at MarketingLab reviewed programs across 24 retailers, both in store and online. See how your key accounts partnered with brands to bring this season to life and discover insights for future initiatives.