Lab Notes

The Great Retail Reset

COVID-19 is changing the face of retail as we know it. How can brands adapt to this highly fluid situation? In the second of our COVID-19 series, MarketingLab offers guidance on how to refocus your digital marketing efforts, elevate your e-commerce offering, and re-think in-store.

Read the first of our COVID-19 series here.

Path to Purchase IQ Profile: Rich Butwinick

MarketingLab’s very own founder and president Rich Butwinick was recently interviewed by Path to Purchase IQ. Check it out!

32 Under 32 - Stephanie Campbell

A huge shout out to our very own Stephanie Campbell, who was nominated for 32 Under 32! This esteemed award “recognizes up and coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.” Stephanie, you’re already a winner in our book. 🏆 👏

Marketing in the Age of COVID-19

COVID-19 is top of mind for everyone right now. The situation is highly fluid with numerous unanswered questions about what will happen going forward, how bad things may get, and how long (or if) things will return to normal.

Read more: COVID-19: IMPACT ON CPG AND RETAIL.

Back-2-School Shopping Experience 2019

For many retailers, the back-to-school season is serious business. The experts at MarketingLab reviewed programs across 24 retailers, both in store and online. See how your key accounts partnered with brands to bring this season to life and discover insights for future initiatives.