Situation

Farm Rich needed to activate their “Real-Life Good” brand promise at key retailers to engage shoppers, drive traffic to the frozen aisle, generate incremental sales, and build baskets.

Insight

After mining shopper and retailer insights, MarketingLab discovered that time-starved Millennial Moms wanted easy-to-prepare, great-tasting snacks and meals for both planned and “drop-in” occasions.

Solution

MarketingLab gave Farm Rich an omni-channel, retailer-supported campaign that delivered on their “Real-Life Good” promise, giving Millennial Moms tasty solutions by budget, time, occasion, or meal type. “20 Minutes to Tasty” showed moms how to quickly add a few extra ingredients to Farm Rich Frozen products to create fun new snack and meal hacks for any occasion.

Campaign/Project Duration

12 Weeks

Market(s)

National

Retailer(s)

Walmart, Meijer

Media

Digital, Social, Retailer Website

Partnership(s)

Bakery Buns, Dr. Pepper

POS

Security Shrouds, Demo Cart, In Aisle Signage, Freezer Door and Bunkers

MarketingLab IP

Voice of Shopper (VOS) Research

SellCheck

ShopperVerse® Strategic Planning

Tactics

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Custom Brand Store

Provided snack and meal hacks by occasion, speed, or price point.

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Digital Banners

Rewarded customers with sweepstakes prizes and coupon offers.

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Demo Cart

Offered samples and recipe cards to drive trial.

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Freezer Signage

Engaged shoppers with fun and thoughtful food ideas for the season.

Results

Walmart stores saw a dramatic increase in overall sales. At Meijer, Farm Rich gained significantly more support than the brand had ever received.

Year over year sales increase of over 300% at Meijer

We create omni-channel, retailer-supported campaigns that deliver on your brand promise and more. Reach out to us today!