

MarketingLab was originally built to help brands with consumer promotions. We have over 21 years of experience creating and executing engaging sweepstakes, contests, sponsorships, promo offers, sampling events, and tours.
We develop moment-specific concepts that connect with consumers and create compelling and authentic experiences, both virtually and personally. These experiences go beyond traditional advertising to resonate with consumers, build brand belief, and create lasting impressions.
Our UV Vodka Staycation promotion connected with the brand’s key consumers in the moment, enticing then to engage with an interactive and authentic virtual gaming experience.
The Summer’s Eve Valentine’s Day campaign featured a promotional microsite. To help grow the category, we engaged the target audience on this key holiday by offering a free experience with purchase.