Situation

Without a doubt, Delta Faucet is a category leader in innovation. When their new H2O Kinetic® Technology Showerhead hit retail, they needed excitement and sales to go from a trickle to a gusher. It was up to us to turn it on.

Insight

Lowe’s in-store Innovation End Cap program is reserved for the newest and most exciting home improvement breakthroughs. It also comes with strict guidelines. In order to boost incremental sales, MarketingLab knew this is where the new Delta Faucet technology needed to be.

Solution

With our “3 Innovations, 1 Great Shower” display—equipped with brilliant banner signage, vivid product displays, and powerful product claims—MarketingLab leveraged key retail insights and Lowe’s valuable innovation real estate to wake shoppers up and make Delta’s new technology stand miles above the competition.

Campaign/Project Duration

Ongoing retailer campaign

Market(s)

National

Retailer(s)

Lowe’s (1,750+ stores)

Media

Digital, Mobile

POS

Innovation Endcap, Display Box

MarketingLab IP

Voice of Shopper (VOS) Research

SellCheck

Tactics

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In-store Display

“1 Great Shower” lit up the aisles in over 1,750 Lowe’s stores—persuading shoppers to see what Delta can do™.

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Package Design

Box graphics were kept clean and eye-catching to highlight the innovative technology. Two boxes placed side-by-side created a larger image that commanded attention from a distance.

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Geo Targeted Display and Mobile Campaign

Sparked awareness of Delta Faucet innovations and drove shoppers to their closest Lowe’s location.

Results

Based on previous Lowe’s “Best in Class” innovation end cap design, our display exceeded comp store sales for all featured products, igniting a near triple digit increase for Delta featured showers and a sales lift for all Delta products at Lowe’s.

Design of the Times GOLD winner in the Home/Hardware category

Drive sales lift with powerful insights, breakthrough innovation, and show-stopping creative. We do it all.