Without a doubt, Delta Faucet is a category leader in innovation. They needed excitement and sales for their new H2O Kinetic® Technology Showerheads to go from a trickle to a gusher. It was up to us to turn it on.
Boost incremental sales using Lowe’s Innovation End Cap program. Design a display that sparks interest in two new Delta Faucet technologies – H2O Kinetic® Technology and the In2ition® Showerhead.
Light it up. Use Lowe’s in-store real estate reserved for the newest and most exciting home improvement breakthroughs. Create a display featuring stunning banner signage, vivid product displays and visual demonstrations splashed with blasts of claims that make Delta showerheads better than any competitor. Have front of store merchandising wake shoppers with messages about what makes Delta showerheads better than any competitor. All this while following strict retailer guidelines.
• Not only increased sales for featured showers but sparked a sales lift for all Delta products at Lowe’s
• Sparked awareness for Delta innovations at end cap destination
• Clicked to discover closest Lowe’s location
“MarketingLab has taken a leadership role among our agency partners on key projects and helped drive more focus on the retail channel, among a group of agencies that historically has forgotten about our retail channel partners. I also appreciate how they continue to bring us new ideas and concepts that we can present to our retailers.”
Retail Channel Manager at Delta Faucet Company
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