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AWESOME!

Let’s turn it on

We engage shoppers to make them care, act and share. It starts with clicks and trips. Reviews. Comparisons. Recommendations. They find it in-store. They research for more peace-of-mind. Then ring! Your shopper has become a buyer, but it doesn’t stop there. They tweet and update. They post and pin. You’ve got new reviews and recommendations.

Now, your brand is on.

Our Philosophy

There is an evolution in shopper marketing. No longer can campaigns be on a singular mission to simply move a shopper from consideration to purchase at a retail destination. Today the instant gratification from data networks and mobile devices has changed the way we shop for everything.

Marketing requires a deeper understanding of how, when and where shoppers want to shop. While sales lift is still a key metric, the social dynamics of shopping and influence require a more holistic approach to build brand engagement and measurable sales.

How do you change with your shoppers? Enter MarketingLab. We mine, dig and research until we discover something new. A new insight. A new idea. A new energy to make shoppers care, act and share. That’s honest to the brand and remarkable in its ability to drive sales.

What We Do

MarketingLab discovers the right way for you to turn your brand on with programs featuring:

  • Shopper Marketing     • Consumer Promotions     • Interactive Digital, Social Media & Mobile     • Experiential Media     • Retail Merchandising    • Brand Activation  

We’ve even created proprietary tools to help our clients be more innovative and strategic when it comes to meeting new challenges:

VOC

Voice of Consumer - retrieve specific consumer points-of-view within a matter of days for relevant, timely and actionable insights.

ShopperVerse®

Build modern communication touchpoints for your shopper’s non-linear, omni-channel experience in the ShopperVerse®.

DSX®

Better digital marketing. DSX gathers, scores and helps you leverage retailer and open digital ecosystems. Learn more.

SellCheck

Test your marketing’s ability to boost selling moments. Ignite incremental sales. Guaranteed. Visit sellcheck.com.

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Our Work

MarketingLab turned Millennial Moms onto Farm Rich® with quick and great tasting snacks and food hacks. Igniting triple-digit sales increases. View case study

Learn how MarketingLab reimagined sports medicine marketing from a shopper perspective to boost patient volume and grow the nation’s second largest orthopedic physician group. View case study

See how MarketingLab mined brand insights to discover, test and develop a new message that electrified sales. View case study

We joined forces with SeaPak and Black Box Wine to ignite Walmart’s first ever retailtainment sampling program, delivering a complete shopper solution within a highly competitive category and timeframe. View case study

MarketingLab took a shot at reigniting UV sales and brand relevance with Millennials in an oversaturated vodka category. View case study

Western Union has 55,000 U.S locations. It’s our job to build awareness and drive transactions to all of them. See how we did it with a Reggie Award winning campaign. View case study

Check out our bold approach to the launch of Chili’s At Home frozen entrées. We ignited the largest product launch in recent frozen food history. View case study

MarketingLab brought forward-thinking shopper marketing to match Delta’s brand promise of innovation. The results? Sales lift, award recognition and vender of the year honors. View case study

Our Clients

Our science, creativity and business model have been at work for some of the world’s most respected brands:

Angie’s BOOMCHICKAPOPCenturyLinkClear Eyes
DeltaDentekEatingWell
Farm RichHoneywellJust BARE Chicken
KozyShackLand O LakesLittle Remedies
Luden’sMonistatProctor & Gamble
Phillips Distilling CompnayPilgrim’sPrairie Organic Spirits
SeaPakStainmasterSummer’s Eve
Twin Cities OrthopedicsUV VodkaWestern Union

Contact Us

MarketingLab Minneapolis, MN
701 Washington Ave N, Suite 500
Minneapolis, MN 55401
612-329-4800
mark@marketinglab.com

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